"Build it from scratch. Make it sharp. Make it matter."

I build systems, spaces, and experiences that create real stability: rest people can feel, structures they can use, and money decisions they can trust.

📖 Who I Am

I’m Danielle. I’m drawn to creative, intelligent, purposeful work—especially when I get to invent, iterate, and turn raw ideas into something real. I’m based in British Columbia, Canada. I was raised in a middle‑to‑low income family, and that resourceful start still shapes how I build. I’m formally trained in jiu jitsu, and I’ve also lived through being stalked for months; both experiences shaped my focus and discipline without defining my limits. I hold a diploma in interior design with environmental design accreditation. I also hold advanced training in yoga (master teacher), meditation, yoga therapy, and aerial yoga, and I’ve taught for over 15 years. Early industrial work grounded me in efficiency, safety, and systems that actually function in the real world.

💼 What I Do

I build from zero: concepts, brands, products, systems, and IP. I prefer creation and innovation over mentoring, advocacy, community-building, or teaching. I don’t offer 1:1 sessions. Instead, I host a monthly 60‑minute group coven call for people who want to tap into momentum together.

Right now my strongest lanes are product and systems design, spatial design, venture building, and innovation consulting—especially where I can create tools and frameworks with long‑term value and apply sustainable, ethical design. I’m not interested in content/media production, marketing/advertising, direct service or community work, or emerging tech for its own sake (AI/VR, data science, or culture/media paths).

I also bridge design and wellness. I apply my interior/spatial design training alongside my yoga, meditation, yoga therapy, and aerial yoga expertise to create wellness-centered spaces, movement‑informed products and tools, and holistic experience frameworks for studios, retreats, and purpose‑led brands. When it makes sense, I codify what works into proprietary methodologies and IP.

I’m currently leaning into two complementary lanes: building a wellness spatial design practice with integrated risk advisory for studios, retreats, and holistic clinics, and codifying that work into a proprietary, licensable methodology so others can implement the system with or without me.

I’m also the creator of the Studio Ecology Model™—a regenerative, tiered compensation and equity framework for yoga studios. I build the pilot materials (visual deck, owner/teacher narratives, and speaking scripts) and am inviting Canadian studios to implement it first. To make adoption turnkey, I also provide end‑to‑end implementation assets: financial modeling and ROI, vetted Canadian benefits provider options, teacher enrollment kits, and pitch decks/scripts so studios can integrate benefits, insurance, and RRSP matching with confidence.

I also write and publish sleep meditations—irreverent, “semi‑unhinged” pieces designed for real nervous systems—and produce collections and ongoing series in my own voice. I’m developing Off‑Duty Nidra, a short-form Yoga Nidra series positioned as the serious sister to my sleep meditations: structured, grounded, and designed as a practical reset for overstimulated, overworked nervous systems.

Additionally, I’m a licensed financial broker. I help yoga teachers and wellness professionals build financial literacy and stability, and I create content and frameworks that bridge wellness with money so they can earn ethically and, for some, explore a path into financial services.

Under the Salt Noir umbrella, I organize my work into five clean lanes: Rest (sleep, nidra, nervous system resets), Structure (systems, frameworks, Studio Ecology Model™), Stability (life insurance and financial education), Embodiment (yoga, yoga therapy, workshops, trainings), and Artwork / Editions (prints, digital art, limited releases).

⚙️ How I Work

Unhinged and direct is my default voice. I like design thinking, prototyping, experimentation, and spotting smarter ways to do things. I lean into research, strategy, and systems—clear choices, bold bets, and useful outcomes.

🌍 What Drives Me

I care about work that stands up over time—aligned with my values, meaningful in practice, and significant in the long term. I’m here for innovation, experimentation, and building things that last.